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Ocean Decade Campaign Workshop

Co-design a campaign for action

WORKSHOP OVERVIEW


The aim of this workshop series is to co-design an engaging and inclusive campaign to mobilize Canadian youth, increase their awareness of the

Ocean Decade, why it matters, and how to get involved.


SCHEDULE

Part A:



Part B:


Feb 2nd, 2022

12:00-2:00pm ET


Feb 3rd, 2022

11:00am-Noon ET


VIRTUAL EVENT

This workshop will include ocean and communication mentors and a group of early career ocean professionals (ECOP) from different post-secondary institutions and organizations across Canada.


Together, we will brainstorm and plan a campaign to get Canadian youth (ages 16-30) engaged in the Ocean Decade. (e.g. video, social media posts, a Call to Action).

Octopus Sea Animal
A Person Recording a Video of the Sea
Gradient that fades to transparency
Gradient that fades to transparency

But wait, there's more

Following this workshop, any keen participants can apply to attend a second workshop (Feb 8).


Fifteen (15) participants will be selected to build on and expand the campaign mapping from this workshop and develop visual assets, a communications plan, a Call to Action, and campaign launch details.

What is an ECOP?

ECOP stands for Early Career Ocean Professional. ECOPs are self-identified professionals within the first 10 years of an ocean-related career.

The goal of the ECOP program is to bring intergenerational diversity & ocean expertise into the Ocean Decade.

School of Fishes Illustration

What is the UN Ocean Decade?

2021 marked the first year of the Ocean Decade declared by the United Nations. Global attention on the ocean is accelerating. The aim of the Decade is to transform ocean-climate knowledge into societal action to address climate change, pollution, loss of biodiversity.


The Ocean Decade provides an opportunity here in Canada and globally to transform the relationship between society and the ocean. There are over 30 million Canadians who live nowhere near the ocean; for many, our relationship and dependence on the ocean, and the many waterways leading to it, is not always understood or valued.


Together, we can empower and support communities to be engaged citizens, contributing to ocean conservation and sustainability.

Mentors

Sonya Lee

Ocean Science Communicator

Neha Acharya-Patel

ECOP Canada

Maeva Gauthier

University of Victoria

Josh Silberg

Hakai Institute

Ronnie Noonan

ECOP Canada

Alexa Goodman

MEOPAR

Samantha McBeth

ECOP Canada

Meghan Callon

Canadian Ocean Literacy Coalition

Jill Heinerth

Royal Canadian Geographical Society

Dwight Owens

Ocean Networks Canada

Andrea White

Fisheries and Oceans Canada

Lisa (Diz) Glithero

Canadian Ocean Literacy Coalition

The Canadian Ocean Literacy Coalition and all workshop partners would like to acknowledge the financial support of the Marine Environmental Observation Prediction and Response (MEOPAR) Network and their Training Workshop Fund.